Updated: May 23, 2021



  • Stand by your desire until it becomes the dominating obsession of your life--and finally--a fact.

  • Every person who wins in any undertaking must be willing to burn the paths he moved on and cut all sources of retreat. Only by doing so, one can be sure of maintaining the state of mind known as a burning desire to win, essential to success.

  • Every human being who reaches the age of understanding of the purpose of money wishes for it. Wishing will not bring riches. But desiring riches with a state of mind that becomes an obsession, then planning definite ways and means to acquire riches, and backing those plans with persistence which does not recognize failure, will bring riches.

  • The method by which desire for riches can be transmuted into financial equivalent consists of six definite practical steps (unedited):-

  1. Fix in your mind the exact amount of money you desire. It is not sufficient merely to say " I want plenty of money." Be definite as to the amount. (There is a psychological reason for definiteness which will be described in a subsequent chapter)

  2. Determine exactly what you intend to give in return for the money you desire (There is no such reality as "something for nothing.")

  3. Establish a definite date when you intend to possess the money you desire.

  4. Create a definite plan for carrying out your desire, and begin at once, whether you are ready or not, to put this plan into action.

  5. Write out a clear, concise statement of the amount of money you intend to acquire, name the time limit for its acquisition, state what you intend to give in return for the money, and describe clearly the plan through which you intend to accumulate it.

  6. Read your written statement aloud, twice daily, once just before retiring at night , and once after arising in the morning. As you read, see and feel and believe yourself already in possession of the money.

  • The steps call for no "hard labor." They call for no sacrifice. They do not require one to become ridiculous, or credulous. To apply them calls for no great amount of education. But the successful application of these six steps does call for sufficient imagination to enable one to see, and to understand, that accumulation of money cannot be left to chance, good fortune, and luck.

  • If you truly desire money so keenly that your desire is an obsession, you will have no difficulty in convincing yourself that you will acquire it. The object is to want money and to become so determined that you convince yourself that you will have it.

  • Only those who become "money conscious" ever accumulate great riches.

  • One must realize that all who have accumulated great fortunes first did a certain amount of dreaming, hoping, wishing, desiring, and planning before they acquired money.

  • Back of all this demand for new and better things, there is one quality which one must possess to win, and that is definiteness of purpose, the knowledge of what one wants, and a burning desire to possess it.

  • To win the big stakes in this changing world, you must catch the spirit of stakes in this changing world, you must catch the spirits of great pioneers of the past, whose dreams have given to civilization all that it has of value, the spirit which serves as the life-blood of our country— your opportunity and mine, to develop and market our talents.

  • If the thing u wish to do is right, and you believe in it, go ahead and do it! Put your dream across, and never mind what "they" say if you meet with temporary defeat, for "they" perhaps, do not know that every failure brings with it the seed of an equivalent success.

  • A burning desire to be and to do is the starting point from which the dreamer must take off. Dreams are not born of indifference, laziness, or lack of ambition.

  • Remember that all who succeed in life get off to a bad start, and pass through many heartbreaking struggles before they "arrive". The turning point in the lives of those who succeed usually comes at the moment of some crisis, through which they are introduced to their "other selves."

  • There is a difference between wishing for a thing and being ready to receive it. No one is ready for a thing until he believes he can acquire it. The state of mind must be belief, not mere hope or wish. Open-mindedness is essential for belief. Closed minds do not inspire faith, courage, and belief.

  • Remember, no more effort is required to aim high in life, to demand abundance and prosperity.


  • "The whole course of things goes to teach us faith. We need only obey. There is guidance for each of us, and by lowly listening, we shall hear the right word." -Ralph Waldo Emerson


  • Barnes succeeded because he chose a definite goal, placed all his energy, all his willpower, all his effort, everything, back of that goal.

  • Thomas Edison dreamed of a lamp that could be operated by electricity, began where he stood to put his dream into action, and despite more than ten thousand failures, he stood by that dream until he made it a physical reality. Practical dreamers don't quit.

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